When most people think of ecommerce, they look at companies like Amazon, EBay, and Google, huge companies that dominate the internet. What they may not realize is that countless small and medium companies are also benefitting from having a 24/7 worldwide audience. From pet shops to computer retailers, most bricks-and-mortar retailers can use a website to attract sales.
Of course, long-established businesses are not the only beneficiaries, and many start-up enterprises are creating ecommerce websites. A website allows you to sell goods from anywhere, without worrying about rents, property insurance, warehouse space, paying employees, and any of the other overheads that make starting a traditional retail business expensive. Some people choose to sell goods directly; others prefer to act as affiliates to larger companies, sharing in the profits.
Setting up an ecommerce site can be a great way to make a living, but as with establishing any business, it does require work and expertise. In the fast moving internet world, you need website designers, logo designers, content writers, an ecommerce cart to accept payments, sales tax expertise, marketers, order processors and a host of other experts.
It’s almost enough to put you off setting up a site.
Yahoo – The Formula for Success
Fortunately, many established web companies offer expertise in setting up ecommerce websites at a fraction of the cost. One of the most successful players is Yahoo, which offers a custom ecommerce package that will guide you through the process, from buying a domain name and designing a website, to promoting products, tracking sales, and processing payments. Whatever you need, they can help.
The beauty of Yahoo’s package is that you can subscribe to the services you need and target your investment in the right areas, a flexible approach that makes the most of your time and money. Importantly, they also include wizards that help you to develop the skills you need, from designing sites to understanding sales reports.
Yahoo’s Small Business Package really is worth checking out.
Managing the Mundane with Shopimar
Of course, this all sounds very easy and, as a businessperson, you are right to be wary. Like any business, setting up an ecommerce store is not just a matter of building a website and waiting for the orders to roll in. Yahoo Ecommerce is an excellent way to get started with an ecommerce site, because they take care of developing a site and brand, at a very competitive price. Using a real world equivalent, Yahoo is like the contractors who build your store and install the equipment and infrastructure to be a success.
However, as anybody who has run a store will tell you, this is only half of the battle: you can have a modern, appealing store, but it is no good without customers. Ultimately, you need to spread the word. The same happens with a website, because you need to attract customers to your store and entice them to spend money. Not just that, but you have paperwork to complete, alongside analyzing reports and sales figures, testing new products, making newsletters, and the thousand other things that eat into your time and sap your will to live. Ecommerce can attract huge profits, but it also requires work.
Maybe you could employ someone for this, but this is expensive, so you will be left working into the small hours of the morning, with no life outside work and no time to spend with family and friends.
You deserve better than that.
There is, however, another option, of using a store management program. These specialist companies are experts in leveraging technology to take care of the mundane. Renowned technical experts, Shopimar, with years of experience in managing affiliate programs and ecommerce sites, are one of the best choices for taking care of the mundane.
Subscribing to Shopimar is a way to save time and money, creating better returns on your investment. With Yahoo’s Small Business Package and Shopimar’s expert management, setting up and running a successful ecommerce business becomes much easier.